Question 1

What is a Certu AI agent?

Accepted Answer

It is a computer agent that answers and handles things for your business. It talks to customers on WhatsApp, books appointments, checks back with people who asked for prices and vanished, and saves everything in a customer profile. You teach it your business info and rules, and it starts answering just like your company would, at any time of day.

Question 2

How does the agent learn my business?

Accepted Answer

You tell it once, in a chat: what the company does, services, prices, hours, and rules. You can also start by pasting the link to your website, Instagram, or Facebook, and Certu builds the first version on its own. This becomes the agent's Brain, the source of all its answers.

Question 3

Does it work for my industry?

Accepted Answer

If your company serves customers on WhatsApp, schedules appointments, or repeats manual tasks every day, probably yes. There are already agents running in gyms, real estate offices, textile shops, therapy practices, and dozens of other industries. Set up your agent and talk to it before creating an account: in minutes you see how it answers in your case.

Question 4

Does my WhatsApp keep working as usual?

Accepted Answer

Yes. It is like connecting WhatsApp Web: your phone works normally, and you keep answering whenever you want. The agent just answers alongside you, and you can pause it at any time from the dashboard.

Question 5

How much does it cost?

Accepted Answer

Start at US$ 49/mo, Pro at US$ 89/mo, Max at US$ 249/mo, and Max + at US$ 1290/mo, all with CRM included and a 30 day money back guarantee. Billing starts when you sign up. Get about 17% off on the annual plan. Want to try it first? Free-per-use connects without a card. Details are on the Plans page.

Question 6

Is there a guarantee if I don't like it?

Accepted Answer

Yes. There is no minimum contract: you sign up, the agent answers your real customers on your number right away, and you can cancel anytime with no fee and no hassle. The plan has a 30 day money back guarantee. Want to see it work before adding a card? Start with Free-per-use, no card needed.

Question 7

Am I locked into a contract?

Accepted Answer

No. The plan is month-to-month and you can cancel anytime, with no fees and no paperwork, directly with us.

Question 8

What are the plan credits?

Accepted Answer

Créditos são a cota mensal do seu plano, uma bolsa só pra tudo que a IA faz: cada resposta do agente no WhatsApp, imagem no Estúdio, campanha no Agente de Anúncios, site, automação e vídeo. Você escolhe onde gastar, e a cota renova todo mês: 12 mil no Grátis, 222 mil no Start, 705 mil no Pro, 1,74 milhão no Max e 5,82 milhões no Max +. Cada coisa consome conforme o trabalho que dá: uma resposta do agente consome 240, uma imagem consome bastante mais, e o painel mostra quanto cada uma consumiu. Como é uma bolsa só, um mês de muita produção deixa menos para conversa, e um mês de muito atendimento deixa menos para produzir.

Question 9

Does it cost anything to get started?

Accepted Answer

Setting it up the normal way costs nothing. If your case needs to connect to a tricky system or do something very unusual, there may be a setup fee, and we agree on it before starting.

Question 10

If I jump into the conversation, does it stop answering?

Accepted Answer

Yes. Just type in the chat from your business phone: that conversation becomes yours alone and the agent stays quiet. When you want to hand it back, send #bot.

Question 11

Can it give discounts or say it received my PIX?

Accepted Answer

No. Discounts, payment plans, and price changes are up to you. And it never claims a payment went through, because it cannot check: when the customer says they paid, it says thanks and lets them know someone will check it.

Question 12

What about customers who talked to me before?

Accepted Answer

It recognizes people who spoke with you before. It does not introduce itself again to them, as if they had never talked.

Question 13

Can the customer send audio or photos?

Accepted Answer

Yes. It listens to the audio, reads the image, and answers normally. When it makes sense, it answers with audio too.

Question 14

How do I see what it answered while I slept?

Accepted Answer

Every conversation stays in the inbox and turns into a customer profile, with what they want and what is left to do, without you typing anything. This profile is included in all plans, at no extra cost.

Question 15

Does the agent answer phone calls too?

Accepted Answer

Yes, on Voice + WhatsApp, Max, and Max + plans: an AI voice agent answers business calls 24/7, answers questions, qualifies, and books. Voice + WhatsApp includes a phone line and 500 agent minutes per month (US$ 0.25 per extra minute), Max includes the same 500 minutes, and Max + includes 2,000 (US$ 0.21 per extra minute on both). These minutes belong to the agent; when you dial out from Certu yourself, the minute comes from your wallet and does not use this allowance. The Start and Pro plans cover WhatsApp, not the phone.

Question 16

What if the agent gives a wrong answer?

Accepted Answer

You see the agent working in your real daily routine and adjust its rules in the dashboard until it acts the way your business needs. Every change applies to the very next conversation.

Question 17

How long does it take to go live?

Accepted Answer

The same day. You fill the Brain with your business info, connect WhatsApp, and the agent starts answering. The whole process happens in the dashboard, without waiting on anyone's schedule.

Question 18

Do I need to switch the software I already use?

Accepted Answer

No. Certu connects with the tools you already use (calendar, spreadsheets, business software) and automates the back-and-forth between them.

Question 19

Does Certu work in my city?

Accepted Answer

Yes. Everything runs online: we set things up and help you remotely, for companies all across Brazil.

Question 20

How do I reach Certu support?

Accepted Answer

On WhatsApp +55 (48) 99218-4265 or by email ajuda@certu.com.br. You are answered by the Certu AI agent, the exact same product that helps your customers, ready 24 hours, every day.

Question 21

Who helps me when I need an adjustment?

Accepted Answer

Certu agent, right away, at any time. You make changes to your agent's behavior yourself from the dashboard, and every change takes effect on the next conversation.

Question 22

Can I change plans later?

Accepted Answer

Yes. The upgrade applies right away, and the price adjusts on your next monthly charge. Just pick the bigger plan at certu.com.br/planos.

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